Ragi to riches: India’s new millet campaign is about how the grain is good for people and planet

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Shantanu Nandan Sharma& Lijee Philip ET Bureau. Feb 18, 2023+

India has globally relaunched an old and failed brand — the millet. Called mota anaj (big grain), millet has been looked down upon as a coarse grain while wheat and rice have occupied pride of place as fine grains.

New Delhi’s campaign to make millet a global brand has got a push with the United Nations accepting India’s proposal to declare 2023 as the International Year of Millets. The cereal has been gaining traction among the health-conscious in India and abroad who go for millet panca ..